After months of turbulence from financial challenges and executive turnover, Pandora has some good news: Its Artist Marketing Platform has passed a billion impressions. The program (AMP), one of the ...

Artists and art organizations often struggle to expand their reach and get their work seen by more people. Surviving in a crowded market and ensuring longevity can be tough, which is why marketing of ...

Pandora is expanding its Artist Marketing Program (AMP) that gives musicians and their representatives access to audience-building tools, as well as methods of measuring audience engagement and ways ...

While the service may be struggling when it comes to finances and leadership, Pandora is pushing ahead with its pioneering Artist Marketing Platform, which was one of the first services of its kind in ...

Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science ...

Content marketing is not just an awareness and advertising tool but forms the basis of many company’s inbound marketing efforts, pulling in customers rather than pushing ads at them… and often, in the ...

Masterworks offers average investors a chance to buy individual shares in paintings often only owned by the rich, but critics ...

Big Eyes writers Scott Alexander and Larry Karaszewski talk about finding and telling the story of the artist and con man behind an art sensation. Writers Scott Alexander and Larry Karaszewski have ...

At midafternoon in late August, the tables at Le Bec Fin, an elegant French restaurant in central Philadelphia, are still filled with a late-lunch crowd. Over the clatter of dishes, chef-owner Georges ...

Marketing leaders can no longer afford to be one-dimensional. Digital marketing continues to evolve and thought leaders are aligning with the shifting tides. Digital marketing now encompasses ...