Amazon wants Alexa owners to buy more things. That's the clear impetus behind the new Alexa feature announced today at Amazon's Accelerate conference, called Customers Ask Alexa, which lets brands ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

A federal judge has dismissed a lawsuit claiming that Amazon wrongly targets ads to Alexa users based on their interactions with voice-controlled devices. In a decision issued late last week, U.S.

This weekend I received an email from a reader: “Maybe I’m going nuts, but I’ve had an Amazon Echo for three to four years, and until yesterday it did not feed me any commercials — I’d have noticed.

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of ...