The investment in marketing is part of a broader strategy that has contributed to improving adidas economic performance ...
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Adidas snowboarding shut down after strategic shift
Adidas has ended its snowboarding division after moving it from Adidas Originals to the Adidas Outdoor/Terrex category, a restructuring that shifted budgets and priorities toward multi-sport ...
The agency will led the account out of Shanghai. Sources close to the review say that digital agencies within Omnicom and Aegis were also involved in the pitch process, which began late last year. The ...
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