Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Warner Bros. Discovery just gave buyers a data-driven platform to guide their decisions and a simplified approach to targeting their key demographics. Just ahead of its upfront presentation today, ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...