If you own a Vizio TV, don’t be surprised to encounter more ads. On Tuesday, Walmart closed its deal to buy Vizio for $2.3 billion in an effort to become a larger player in advertising. Walmart originally announced its plan to buy US-based Vizio in February,

Walmart closed its $2.3 billion acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business.

The deal has raised concerns among privacy advocates, as Vizio has gotten in trouble over advertising and data tracking in the past. In 2017, it paid a $2.2 million fine to settle a Federal Trade Commission lawsuit that accused it of tracking viewers without their consent.