New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Partnership Leverages Samba TV's Industry-leading First-party Viewership Data for Cross-screen Performance InsightsSAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) -- Samba TV, a leader in AI-driven ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

IRIS_IDs are found on more than 55 million videos on thousands of websites and streaming apps across smart TVs and connected TV devices. With access to millions of hours of streaming content, Samba AI ...

The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

Samba TV enables the next-generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement.

On Wednesday, the demand-side platform announced a partnership with Samba TV to access the measurement provider’s automatic content recognition (ACR) data. Using Samba’s ACR data, StackAdapt is ...

Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) ...

As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers ...

Samba TV’s first-party dataset spans TV, digital, and social channels, enabling brands and agencies to measure performance based on real-world business outcomes from box office sales to brand ...