New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Partnership Leverages Samba TV's Industry-leading First-party Viewership Data for Cross-screen Performance InsightsSAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) -- Samba TV, a leader in AI-driven ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

IRIS_IDs are found on more than 55 million videos on thousands of websites and streaming apps across smart TVs and connected TV devices. With access to millions of hours of streaming content, Samba AI ...

The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

On Wednesday, the demand-side platform announced a partnership with Samba TV to access the measurement provider’s automatic content recognition (ACR) data. Using Samba’s ACR data, StackAdapt is ...

Samba TV enables the next-generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement.

Samba TV’s first-party dataset spans TV, digital, and social channels, enabling brands and agencies to measure performance based on real-world business outcomes from box office sales to brand ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...