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E.l.f. Cosmetics Responds to Matt Rife Campaign Backlash
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There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...
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Matt Rife Buying The Conjuring House Sounds Made Up, But It's Real And I Need It To Be A TV Series
It's worth noting that Matt Rife and YouTuber Elton Castee have been pursuing ownership of the Warren home for a while now, ...
In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...
E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...
Rife, 29, is best known for his comedy—but he's now burst onto the horror scene after becoming the guardian of the Annabelle ...
In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...
Matt Rife is the new 'legal guardian' of the Annabelle doll. The comedian and his friend purchased, but do not legally own, ...
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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion
Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told him that they found the joke funny. Then he told the media outlet that not ...
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