Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

The NHL team in Salt Lake City will be called the Utah Mammoth going forward, ending a protracted, yearlong naming process that began with the Arizona Coyotes becoming the Utah Hockey Club last year. The franchise revealed its new identity with a video on X Wednesday.

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side profile of the mammoth with the Wasatch mountains and outline of Utah making up the top of the head. That logo will be used on the team's home jerseys, which features a primarily black look.