Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and influencers said this week that it expects profit for the first six months of this year to jump by at least 350% compared with the prior-year period,

“Labubu has become more than just a collectible; it’s a bold statement of individual style,” Emily Brough, Pop Mart’s head of IP licensing, the Americas, previously told WWD. The global collectibles company has launched more than 300 styles of Labubu since 2019, including collaborations with Coca-Cola and Uniqlo.

The eerie rise of Labubu dolls has social media users drawing links to The Simpsons and demonic mythology, prompting panic, theories and a viral debate.

David's Bridal is offering custom couture wedding looks for Labubus, the viral Pop Mart monster toys. Fans can order bridal gowns, bridesmaid dresses, accessories and more.

Labubu dolls face controversy after a viral post links them to the demon Pazuzu. The claim triggered panic and misinformation online. Creator Kasing Lung drew inspiration from European fairy tales. Experts debunked the Pazuzu link.

Labubus — the highly coveted, adorably menacing keychains seen everywhere these days — have taken over Philly with a slew of dedicated events and accessories created just for the little guys.

Labubu dolls, created by Kasing Lung for Pop Mart, have become some of the hottest collectibles around. What started as a $22 toy now sometimes fetches six-figure prices at auction.

“When orders surge, Pop Mart's existing manufacturers may struggle to meet these orders,” a toy manufacturer said. “Finding new factories takes time, as it involves reviewing production capabilities and carrying out quality checks to ensure they meet standards.”