Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial logo.

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

Cracker Barrel Old Country Store Inc. is continuing to struggle under new leadership, as new CEO Julie Felss Masino talked about a long road ahead to recovery and long-term profitability for the ...

Retail restaurant chain that boasts a Southern theme, where patrons can enjoy homestyle food in an old country store atmosphere.

Cracker Barrel CEO Opens Up About Big Changes Coming to the Chain originally appeared on Parade. Change can sometimes feel unsettling, especially at a restaurant known for its antique decor and rustic charm. But as with anything, mixing things up can be good, even if it doesn’t feel that way at first.

Following backlash against the restaurant and gift shop chain Cracker Barrel’s rebrand and new logo, company CEO Julie Felss Masino went on “Good Morning America” to respond Tuesday. She claimed that the company “needs to feel like the Cracker Barrel for today and for tomorrow” while still preserving what customers “love.