Logo changes sparked an online backlash from customers, some of whom mourned the loss of "Uncle Herschel" like a family member.

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

"Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow – the things that you love are still there," she said.