News

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

Cracker Barrel gets a new logo. Is it 'brand suicide?' The impact on Kentucky stores is unknown

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are ...

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding ...

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

Cracker Barrel's new logo causes controversy; chain plans pop-up store in Meatpacking District Thursday

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.