News

Cracker Barrel responds to brand refresh critics: 'We're headed in the right direction'

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.

Cracker Barrel reveals new logo, works with country star Jordan Davis to boost relevance

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore ...

Cracker Barrel changes logo. See new 'cold and sterile' design, why some hate it, Ohio locations

Cracker Barrel changed its logo for the first time in over 40 years, and some fans aren't happy with the new design. Take a ...

Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding ...

Christian College’s Hot Take On Cracker Barrel Has People Saying, ‘Huh?’

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new ...

Cracker Barrel holds pop-up in NYC with food, line-dancing, country concert amid backlash over new logo

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for ...

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove ...