The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday. Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps,

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.

In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,

If you thought Apple Inc.’s artificial intelligence woes in the US were bad, just know that they could actually be worse. Look at China. The AI iPhone features haven’t even arrived on the mainland. And those holding their breath for an update at this week’s Worldwide Developers Conference were again let down.