Apple and Samsung products are just some of the incredible tech deals offered during Amazon’s four-day Prime Day sale event.

The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

The Amazon Prime Day eventClick here for more is LIVE NOW from June 8-11! Read on for a long list of top buys. See all the deals at Amazon.com HERE!Click here for more This 4-day Prime Day eventClick here for more is twice as long as it has been in past years.