Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving ...

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

Then, on Feb. 10, Allison Ellsworth, Poppi’s co-founder and chief brand officer, posted a TikTok addressing the drama. “I’ve been hearing a lot of negativity, and so I wanted to get on here ...

Allison noted that the price tag “is not what it cost, that is not true.” The founder—who started Poppi with husband Stephen Ellsworth—then explained the motivation behind the campaign ...